International music superstar Doja Cat is scheduled to perform in Kigali at the highly anticipated Move Afrika concert, which will take place at BK Arena on March 17, 2026.
The event is organized by Global Citizen, an international organization known for its fight against extreme poverty, in partnership with pgLang. It aims to promote Africa’s music economy while creating long-term opportunities in the creative industry.
A Growing Pan-African Music Initiative
Move Afrika, now in its third year, focuses on bringing major global artists to perform across the continent while building sustainable systems for hosting large-scale concerts in different African countries.
Kigali will host the first show of the 2026 tour on March 17 before the event moves to Pretoria, South Africa, on March 20, where Doja Cat will also headline.
In a press statement, the artist said the tour reflects both her global journey and her African roots.
“From my South African heritage to the global stage, we are bringing energy, purpose, and real impact to Move Afrika in Kigali and Pretoria. This is not just a tour — it’s a movement to create jobs and long-lasting opportunities,” she said.
She added that the initiative proves Africa is not lagging behind but is actively shaping global innovation and culture.
Boosting Jobs and Creative Industry Growth
Move Afrika 2026 is expected to expand employment opportunities in Rwanda, bringing together local artists, event professionals, and investors.
Previous editions of the initiative created more than 2,500 jobs in cities including Kigali and Lagos, with local workers making up about 90% of technical and production teams.
Jean-Guy Afrika, CEO of Rwanda Development Board (RDB), welcomed the return of the event, noting its importance for strengthening the entertainment industry and creating opportunities for young people.
Linking Music With Social Impact
Beyond entertainment, Move Afrika also incorporates public-interest initiatives, including advocacy for health investment across Africa.
Organizers plan to use the event platform to encourage leaders to invest in primary healthcare, improve access to reproductive health services, and reduce financial barriers to public health systems.
Who Is Doja Cat?
Born Amala Ratna Zandile Dlamini in Los Angeles in 1995, Doja Cat is one of the most influential female artists globally. She rose to fame in 2018 after her viral hit “Mooo!” spread across social media.
Her 2019 album Hot Pink featured the chart-topping song “Say So,” which helped her reach number one on the Billboard Hot 100 and win a Grammy Award.
She continued her global success with Planet Her (2021) and later released Scarlet in 2023, showcasing a stronger hip-hop direction.
Known for her dynamic performances, bold fashion, and strong online presence, Doja Cat has earned multiple major awards, including Grammys, Billboard Music Awards, and American Music Awards.
A Major Cultural Moment for Kigali
Her upcoming performance in Kigali is expected to attract large audiences and highlight Rwanda’s growing role as a hub for major international entertainment events.
The Move Afrika concert is positioned not only as a music spectacle but also as a platform connecting creativity, economic development, and Africa’s rising global cultural influence.
KIGALI TIMES