Rwandan Content Creators Commit to Responsible Social Media Use as AI Innovation Gains Momentum

Content creators from across Rwanda have agreed to promote responsible use of social media platforms and harness them for productive purposes, in line with the country’s continued investment in digital technologies.

The commitment was made during a networking and knowledge-sharing forum held at Kimisagara Onestop Youth Centre in Kigali over the weekend. The event brought together digital innovators and over 1,000 creators grouped under Smart250 Academy—many of them active on YouTube and other major platforms.

The creators used the gathering to strengthen collaboration, share experiences, and address conflicts that often arise within the online space. Veteran digital influencers who have built highly successful channels also shared insights on how they grew their platforms—some even earning millions of francs in a single day.

According to Smart250 Academy leadership, the central discussion focused on how creators can use YouTube and artificial intelligence (AI) to improve the quality, productivity, and value of their content.

“There was also a launch of AI-powered tools developed by members of Smart250 to protect creators’ channels from being deleted or hacked,” the academy noted, emphasizing its mission to equip young Rwandans with cutting-edge digital skills.

Smart250 Academy describes itself as a platform committed to training people on how to earn income through social media and effectively use AI for both creativity and business growth.

Rwanda has positioned AI as a key driver of its digital transformation agenda. In April 2023, the Cabinet approved a five-year National AI Policy, backed by an investment of $76.5 million aimed at integrating artificial intelligence into multiple sectors to boost economic development. Studies conducted afterward indicated that successful adoption of AI could generate more than Rwf 589 billion for the national economy.

During the 2025 Transform Africa Summit (TAS2025), President Paul Kagame emphasized that AI is expected to increase Rwanda’s GDP by at least 5%, reaffirming the country’s belief in technology as a catalyst for growth.